Natural Capitalism

Natural Capitalism refers to a set of trends and economic reforms to reward
energy and material efficiency - and remove professional standards and
accounting conventions that prevent such efficiencies. It emerged in the
1990s as a coherent theory of how to exploit market systems and mechanisms
of neoclassical economics to save energy, discourage waste, mimic ecology
(biomimicry), and to generally support the goals of environmentalism by
reframing commodity and product relations as a strictly service economy -
extending the services of natural capital.

When capitalized as Natural Capitalism, the term usually refers to the
specific set of reforms described in 1999 by Paul Hawken, Amory Lovins, and
Hunter Lovins in the book of the same name. There is a well-developed theory
of natural capital that predates this work, and some generic use of the
phrase to apply to environmental economics. Sections and summaries of the
book and its thesis and material are available online at the book's
promotion site: http://www.natcap.org/

A related, sometimes overlapping movement believes that networks are
inefficient ways to provide services, and advocates autonomous buildings.

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