Target market

A target market is the market segment which a particular product is marketed
to. It is often defined by age, gender and/or socio-economic grouping.

Targeting strategy is the selection of the customers you wish to service.
The decisions involved in targeting strategy include:

   * how many segments to target
   * which segments to target
   * how many products to offer
   * which products to offer in which segments

There are three steps to targeting:

   * market segmentation
   * target choice
   * product positioning

Targeting strategy decisions are influenced by:

   * market maturity
   * diversity of buyers needs and preferences
   * the company's size
   * strength of the competition
   * the volume of sales required for profitability

Targeting can be selective (eg.: focus strategy, market specialization
strategy or niche strategy), or extensive (eg.: full coverage, mass
marketing, or product specialization).

How to - Physics - History - Companies - Internet - Video Games - List of Phobias - September 11, 2001
Radio - Timelines - Chemistry - Genealogy - Family - Film - SARS - Cancer - Medicine - DVD - Calendar
Countries - Disease - Health Science - Dentistry - Economics - AIDS - Law - Autism - Statistics - Bible
Recipes - Architecture - Computers - History of the Internet - Personal computer - Apple Macintosh
War - Presidents of the United States - United States Constitution - Universe - Philosophy - Animals
Biology - United States Constitution - Marketing Topics - Sports - Television - History of Computing

Flights - Mobile Phones - Credit Card Consolidation - Wedding rings - Art Prints